Strategy  &  Art Direction
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A multidisciplinary creative who thrives where culture, creativity, and strategy collide. I uncover the cultural shifts, audience behaviors, and emerging trends that shape what's next, transforming research into strategic recommendations that help brands and artists build lasting relevance. Whether through strategy or art direction, I'm driven by the belief that the strongest creative work begins with a deep understanding of culture. Ask me about music, storytelling, or graphic design and we can chat for days.














Education





Savanah College of Art & Design 
M.F.A. Candidate, Advertising

COOP
Digital Marketing


Georgia State University
B.A., Journalism




CertificationsAdobe Certified Professional
Photoshop
Adobe Illustrator

Pratt Institute
Graphic Design

Georgia State University
Professional Sales




Employment Art Director
First Proff Studio
Jan 2023 - Present

Context Strategist
UnitedMasters Translation
July 2023 – Nov. 2026

Marketing Innovation Coordinator
Atlantic Records
Feb 2023 – July 2023

Digital Marketing Assistant
Atlantic Records
Sept 2021 – Feb 2023

Social Copywriter  (Freelance)
Weeksville Heritage Center
July 2020 – Nov 2021

Post Creative Strategist
VaynerMedia
Oct 2020 – Sep 2021

Digital Communications Manager
OkayAfrica
Feb 2019 – Sep 2020




Skills
Creative Strategy
Go-to-Market Strategy
Art Direction
Brand Strategy
Creative Concepting
Brand Positioning
Visual Storytelling
Graphic Design
Web Design
Presentations Design
Creative Production
Adobe Creative Suite
Audience Research 
Trend Forecasting Consumer Research 
Music Marketing 
Discord Strategy
 Social Listening 
TikTok Analytics 
Meta Insights 
YouTube Analytics
Google Trends 
Spotify For Artist
Apple Music For Artist





Last Updated 24.10.31